Copywriting

Create a spark in your customers’ minds

Persuasive copywriting is essential for the success of an online business. It is the driving force that allows everything else to function properly, like turning on a light switch. Even if you have a great product, target audience, and sales strategy in place, without a persuasive website copy, your efforts may not be successful. The goal of persuasive copywriting is to create compelling content that will attract and guide customers through the sales funnel, ultimately resulting in increased revenue for the business.

I am here to help you achieve this by taking complex information and making it relatable and easy to understand, helping you to better connect with your customers and boost your profits.

1. Communicate Your Value

The primary objective of website copywriting is to craft a message that effectively communicates the unique value that your business offers. My expertise lies in creating compelling unique selling points for startups and businesses in growth stages, and it is one of my favourite aspects of copywriting.

I assist you in developing a customer-centered statement that clearly and concisely conveys what your business offer, and why it is important to potential customers, within just a few seconds of them landing on your website’s homepage.

2. Connect with Your Customers

The initial step in website copywriting is to establish the value that your business provides, however, the ultimate goal is to link that value to your customers in a concrete and relatable way. Our aim is to evoke feelings of optimism and enthusiasm in your potential customers as they envision the solutions your business can provide to their pain points and the potential it holds to aid them in achieving their objectives. At present, your website copy might be primarily centered around your business, I will help you shift your focus to your customers, creating an engaging story that addresses their needs and concerns.

3. Increase Your Revenue

Effective persuasive copywriting connects a business’s unique value proposition with the needs and desires of potential customers, leading to a significant boost in conversion rates and revenue every time. Once that’s achieved, conventional methods become less important, and it’s all about experimenting. If your current copy is lacking or you need new website content, I’ll provide you with an excellent starting point by helping you clearly convey your value proposition and establish a connection with your customers. If you already have a reliable copy but aim for even better results, I’ll assist you in developing an A/B testing strategy and provide you with multiple variations of website pages that you can test against each other.

What To Expect When You Work with Me

I follow a simple and streamlined approach and prefer collaborating with individuals who have a similar mindset.

1. Consultation & Questionnaire

To begin, I will conduct a comprehensive examination of your website to determine if copywriting services would be beneficial for your business. If it is, I will provide you with a quote and estimated timeline for the project. My minimum project fee is $1,500, and the majority of my projects fall within the range of $3-5k, taking 3-4 weeks to complete. Once we have decided to proceed, I will send you a comprehensive questionnaire that will help me gain an understanding of your business, target audience, and competitors. I will review your responses, analyze your website, and research your competitors, following that, if desired, we can have an in-depth call to discuss your objectives and how new copy can best assist you in reaching your target audience.

2. Unique Value Proposition

At the start of every project, I work closely with you to develop your Unique Value Proposition (UVP). This statement summarizes what your business has to offer and it serves as the central focus of your website copy, and the foundation of my writing process. While I am more than willing to write your UVP for you, I’ve found that these statements tend to be highly personal and meaningful to business owners. That’s why I prefer to collaborate with you on developing the perfect UVP that truly represents your business or main offer. This process helps me get a better understanding of your business before proceeding to the main content of the website copy.

3. First Draft Completion

After the foundational UVP has been established, I will use it as a guide to independently craft the rest of your website’s copy. I will deliver the completed first draft to you within the agreed-upon delivery date. Delivery schedules are determined on a case-by-case basis, however, my typical turnaround time is 3-4 weeks. I usually have bookings 2-8 weeks in advance for larger projects.

4. Unlimited Revisions

I have an unblemished record of client satisfaction, and I offer an open-ended revision policy for a period of four weeks after the initial draft is submitted, as long as there are no significant changes to the requested direction of the copy. When you work with me, my primary objective is not to receive payment, but to produce results that will help you achieve your goals. That being said, you can expect me to speak candidly and push back if I believe that certain requests may not result in the most effective and converting website copy possible. However, it’s important to note that, ultimately, YOU are the client, and you have the final say. I take great pride in creating copy that not only converts, but also makes you excited about your website.

Request Copyright

Are you looking to develop or enhance a website, page, or project and require copywriting that generates results? Please provide the details of your project in.