Content Strategy

Content Writing

It’s time to stop playing the guessing game with your blogging efforts and start seeing real results. Many businesses today are blindly copying what others are doing without a clear direction. This is a surefire way to waste resources. To get organic presence that gets results is all about what adds to the bottom line

A true content marketing approach involves knowing your target audience and catering to their needs. Understand what your customers want, what questions they have, the keywords they use in search, and where they spend their time online. By focusing on these key areas, you can attract the right people to your website and turn them into leads and customers.

Keep in mind that this is not a quick fix or a low-cost strategy. But when executed correctly, it can lead to exponential growth, just like a slowly increasing curve. The end result should always be the below three points.

So Why were businesses investing a significant amount of money in content that did not attract any audience, did not improve their search rankings, and did not generate any revenue?

It comes down to one of 3 things:

But mainly, it mostly comes down to:

1. Right strategy, wrong time.
2. Poor, inefficient or worse – NO intentional strategy at all.

Your business absolutely needs the right strategy at the right time to succeed.

1.

What I do:

I turn company blogs into revenue-generating channels through highly targeted and effective Content-Led SEO strategies.

2.

Who I help

Companies who care about their customer and user experience looking to grow and attract qualified organic traffic.

3.

What I believe

Your customers are all that matters. I start my strategies with your customers at the forefront and execute them based on data.

For a Good content strategy, you have to:

1. Figure out the relevant content that your (buying) audience actually cares about.
2. Write the article yourself or go through the process of finding and training a writer.
3. Optimise the content to actually rank (and get read).
4. Build high-authority links to get on the Big G’s radar (Google).
5. Convert any incoming readers to leads (why else are you doing SEO?)
6. Analyze data points to see what is working (and what isn’t).
7. Pay $1000s of dollars every month on the software that gives you the right data to execute on.

When done right, content can absolutely drive revenue.

But before you get ahead of yourself and start scaling out content and backlinks, know that there are building blocks to blog growth.

If you skip the foundations and go straight to “scaling”, everything falls apart.

Here is the framework I use to absolutely ensure you get to see results from your content.

My Winning Formula- 8-Step Content Strategy Framework:

I will Understand your target audience by conducting an in-depth analysis of their needs, pain points and buying journey.
I will conduct industry and competitor research to establish a benchmark for your content strategy and identify opportunities for differentiation.
I will dive into finding keywords based off the data and write directly for your buying customer segment.
I will determine with you the initial strategies to test based on goals and budget.
Create compelling, high-quality content that resonates with your target audience and address their pain points.
I will optimize the content to get it ranked and bring in organic qualified traffic.
I will leverage my network and outreach system to acquire you those quality links to increase visibility and authority.
Reporting. I will provide you with the full breakdown of key metrics with any executed strategies.

I will save you valuable time, effort and the guess work that I already did the hard work for (and get you results) by utilizing my experience and knowledge of what strategies work and what don’t.

My approach to SEO and content marketing is straightforward and focused on driving growth for your website through effective content and link building.

However, even though the principles may be simple, execution is not always easy but at the same time, they are also the biggest drivers of growth.

That is why I am here to work with you, tailoring my approach to your specific needs and goals, to ensure that we achieve the best possible results.

I can be the consultant who acts as an extension of your in-house team. Or act on set deliverables.

You can choose things to be Done-For-Your or Done-With-You.

The process is really simple:

Research and Consultation:

Let’s have a few calls to determine whether we’re a good fit, what your goals are, what I can help with. Research is the foundation of any effective content strategy. Next, I would be sending you a questionnaire to know about your business, target audience, and competition

Analysis + Hypothesis:

Once I have all the details, I’ll analyze everything: your customers, competitors, rankings, and pages. I will also look deeper into your existing content’s ranking and performances, to identify blog posts that require immediate attention. Then, we’ll formulate hypotheses on what to test and work on. After all this is done, we will then have a meeting to discuss my findings and develop a comprehensive strategy together.

Execute:

It’s time for me to deliver and execute.

Reporting + Review:

Every month we will review that has been done, analytics and what is happening. Then we’ll iterate on our strategy with what is and isn’t working.

If you’re looking for a content strategy that is effective, worth the effort and can get you the results in months not years.

Then you’re in the right place.

I only work with a few clients at the same time so you know my attention is fully on your business.

Ready to finally get the ROI from your content and SEO?

Let’s chat.

Leave your details and I’ll get in touch with you shortly!